Christian Moser

I'm a Advisor

About Christian Moser

Christian Moser is a trusted executive consultant and thought leader in digital innovation, helping industry leaders turn complexity into competitive advantage.

He believes that the future of successful innovation needs to be both human-centered and AI-augmented, and that true transformation happens when strategy and execution are tightly aligned.

With 25 years of professional experience, Christian empowers C-level teams to drive growth, speed, and resilience through platform modernization, intelligent products, and customer-centric design. He is a keynote speaker, book author, and the creator of The AI-Augmented Human — a thought leadership series exploring how emerging technologies can elevate decision-making, creativity, and impact. At Zühlke, he leads cross-functional teams that deliver future-ready digital solutions, from vision to measurable results.

Hot topics shaping tomorrow’s business

The Rise of the Agentic Economy

AI agents no longer wait for instructions—they act. They filter, negotiate, purchase. And they’re doing it at scale. What happens when algorithms become your customers, competitors, and co-creators? We’re witnessing a shift where market dynamics are no longer human-centric—and that changes everything.

AI-Native Products: Built *with* Intelligence, not just *for* it

Software is no longer engineered in sprints—it's co-developed with AI. From code generation to UX logic, we’re entering a phase where products continuously evolve through agentic collaboration. The best digital leaders won’t just use AI—they’ll think in AI-native building blocks from day one.

From Screens to Scenes: When the World Becomes the Interface

We’re moving past the age of apps. As spatial computing and XR mature, interaction happens all around us—driven by intent, not clicks. In this future, brands and services aren’t accessed, they’re experienced in-context. What does your business look like when your environment becomes your UI?

Cutting Through the Noise: Hyperpersonalization at the Speed of Thought

Customers don’t want more content. They want relevance. The next edge isn’t producing more—it’s being precisely what someone needs, in the moment they need it. That’s the promise of AI-powered hyperpersonalization. The question is: Are your systems ready to sense and serve in real-time?

Professional Experience

  • Zühlke Group
    2024 - Present
    Partner & Chief of Digital Experience
    • Thought leader for digital experience innovation globally
    • Defining our digital experience strategy
    • Consulting corporates on digital innovation journeys
    • Leading a team of 100 consultants, engineers and designers
    • Public representation and speakings
  • 2019 - 2023
    Head of Digital Experience
    • Leading a team of 120 consultants, engineers and designers
    • Responsible for the digital experience training and skills portfolio
    • Engagement lead for multi-million CHF client projects
  • 2014 - 2019
    Head of Software Competence Unit & Consultant
    • Leading a team of 45 software architects & engineers
    • Consulting clients in digital transformation projects
    • Engagement lead for large, complex client projects
  • 2005 - 2014
    Principal Consultant
    • Consulting clients in digital transformation projects (UX, CX, Software Architecture, Strategy)
    • Software Architect for complex enterprise solutions
    • Being a trusted advisor
  • Zühlke Group
    2022 - Present
    Director of the board
    • Strategy definition
    • Leading the transformation to a professional association
    • Driving growth
  • 2020 - 2022
    Member of the board
    • Driving innovation projects
    • Strategy development

My superpowers

Creative problem solving Business innovation Stregic leadership Customer Experience Design Product Management Digital innovation Software Architecture Extended Reality

Recent Public speakings

World Usability Day 2024

Opening keynote about how AI is transforming UX.

Digital Experience Camp 2024

Keynote about the transformative force of AI

Harbour Club Symposium

Keynote about «computers learn to understand humans»

Retail-o-tones LinkedIn Live

LinkedIn Live feature at Retail-o-tones Channel

Zühlke Commerce Talk

Zühlke Commerce Talk - Transforming Digital Experience

Schweizer Markenkongress

Talk about «When Machines become Customers»

Event on immersive technologies

Speech about the capabilities of XR

World Usability Day 2023

Opening keynote about the need for orientation in a world of change.

SPAYCE 2023

Opening Keynote on Commerce and Payment in 2040.

Metaverse Gipfel Hamburg

Panel discussion about the potential of the metaverse

Metaverse Gipfel Hamburg

Presentation about strategic vs. explorative approach to the metaverse.

Google EMEA PM Summit

Fluid Products – Resillience towards disruption.

Late Afternoon Talk

Virtual Care, Real Impact – Health and Extended Reality.

Finanz- und Wirtschaftsforum

Presentation about Banking im Metaverse

Symbiotikon Frankfurt

Wie das Metaverse das Banking nachhaltig verändern wird

Featured Videos

Watch my recent keynotes, interviews, and insights on digital innovation and transformation.

Books

Explore my published works and gain insights into user experience and digital innovation.

User Experience Design Buch
User Experience Design

This book provides a comprehensive introduction to experience-centered software development. It demonstrates how combining design, psychology, and technology can create outstanding digital experiences.

View on Amazon

Get in Contact

Feel free to reach out via email or connect on social media. Let’s start the conversation!

Email: christian.moser@zuehlke.com

Phone: +41 79 261 68 14